Having this awesome technology is one thing, being able to employ it in a manner that creates overnight saturation is another.  This brings us to a common issue that many entrepreneurs face when pursuing a new Social Networking venture: "Users".  You can have the best features and hottest new gadgets for your Social Networking system, though if you do not have the "Users", it's not very "social". 

There is nothing worse (for the users or the company launching the system) than joining a Social Networking community that has no members. In our research of Social Networking systems and what's on the cutting edge of Social Networking, we found many new sites and community concepts, yet most of them were worthless because they simply did not have any users. And even worse, from what we could tell, they had no clear-cut plan of how to build their membership.

They invest all of this time, money and effort into building their new, bright and shiny technologies and the few users that they do attract are completely discouraged from becoming active on their systems simply because there is no one to interact with.

So, it came to our attention that a major part of our plan would not just be a focuse on our technologies, rather, and equally important, a precise and extremely effective way to boost our membership into the tens of thousands of users even before we launched our technologies. But how could we pre-build a user-base without even having the technology in place?

Our creative and highly skilled marketing team went to work and designed a system that would allow, through the word-of-mouth aspect of "viral marketing", an affiliate program that would create a "Buzz" about the coming of a new technology and an opportunity to help spread the word before the launch.

The program would allow for the future compensation from the growth of the affiliate member's teams for those who helped spread the word of this opportunity. Done correctly, this can generate an organization of "pre-build" members who all eagerly await the launch of this technology.

As of the writing of this document, we have launched this "pre-build" system only a few weeks ago and already have over 20,000 people signed-up, anxious to download and actively promoting this opportunity - with 70 to 100 sign-ups coming in per hour. Our pre-build strategies are working as planned and we will have a well over 100,000 people ready to download our software by the time we launch our technologies.

The principles of this company have a strong background in the affiliate marketing arena; over 10 years of experience in building and operating affiliate programs, software systems and marketing tools, giving our team the advantage and ability to pre-build a user-base, anxiously awaiting our launch and actively promoting this launch to the world.

This is done all without a detailed disclosure of the technologies, thus allowing ample time for our team to develop and launch these technologies without a concern of competition beating us to the punch.

Further, if for any reason there was another development team creating something similar (from our research, it's unlikely at the moment), let's say that they launched their systems at the same time that we do - What team would have a better chance at success?  The team who launches these technologies, flips the switch and hopes for the best...or the team launching these technologies with an organization of tens of thousands of users eager to USE and SHARE this new technology from day one?

Once employed, our systems have several built in "viral marketing" components that continue the spread of our technologies in an exponential manner.

First, we are going into production of "high-quality" made-for-the-web TV commercials that are designed to be "viral" productions.  This simply means that the commercials promoting our technologies will be so entertaining that people simply cannot help but share them with others.

We already have loosely scripted concepts of "spoof" productions that will help us "infiltrate" the existing Social Networking communities by loading these videos to youTube and mySpace. This will allow us to "harvest" even more users from the already existing Social Networking communities.

This strategy in and by itself is so powerful and already a proven effective source of "viral" exposure with successful videos on youTube amassing hundreds of thousands to millions of hits and user views.

We have already discussed the "affiliate program" that allows a member to use our system to create an income.  As discussed above, Social Networking communities based on a "freemium" business model allow for the opportunity to plug-in various profit modules.  Our plan is to have the free basic user membership that gives all of the Web 2.0 features and functionality, while also having a "Pro" package for website owners that allows professional Web 2.0 Communications and Marketing Tools only available on Web 2.0 "Pro" enabled websites. 

This will also help generate a large amount of exposure for our free Web 2.0 Internet Upgrade simply though our "Pro" user network.

For a nominal monthly fee a "Pro" member has access to tools that, for example, allow them to build a list of users, similar to a newsletter subscription email list, yet since it is Web 2.0 Technology, the updates, newsletters, and promotions that the website owner sends are delivered "directly to the users desktop" and not to their email.  We call this "Direct to Desktop Communications" and is only one of the features of the "Pro" package.

Further "Pro" package features will consist of lead generation systems, automatic follow-up systems, instant contact and interaction with users as they come onto their sites and more. The "Pro" users will help us continue the propagation of our technologies through the use of their Web 2.0 Pro tools, as all traffic to their sites are exposed to the Web 2.0 free upgrade opportunity.

Additional means of creating mass-exposure of the Web 2.0 upgrade will be through the users interaction.  As members use the system, certain activities automatically trigger notifications to individuals about the Web 2.0 Upgrade Technologies.

For example, when a user travels to a Web 1.0 site and opens a blog, posts a message or rates their site, our robot searches the domain for a contact link and sends the webmaster and/or site owner an email notice that activity has been posted about their site on the Web 2.0 platform and gives instructions on where to go to view this activity with an option to become a "blog moderator" for their own site on this platform.

A question has come up concerning our members posting comments and such on other peoples' sites without their permission.  "Is this legal?"  Yes.  We are not actually posting it "on" their site.  It's on the Web 2.0 platform and "free speech" allows anyone to start a conversation about any topic, website or person within reason and good-taste.  Our self-monitoring network ensures that any misuse of the system is properly policed, thus eliminating system abuse, slander, or any type of use that would be contradictory to our Terms of Use.

Another example of the "viral exposure" effect of our technologies is through the "Invite" and "Recommend" features of our software.  When users visit a website, they can recommend that site to other people outside of the Web 2.0 network of users.  They can also invite other users outside of the Web 2.0 network of users to join their friends list, participate in a blog, view other features such as photo-albums, etc., all exposing the Web 2.0 Internet Upgrade to more and more users outside of our network of users as our members use Web 2.0 Internet Upgrade.

Again, the design of this system is viral and perpetual in nature simply through the membership's use of the Web 2.0 systems.  Due to these features, and understanding that we are launching with an established user-base of tens of thousands of members, we expect to grow our membership into the millions of users in a very short period of time.

GOALS AND OBJECTIVES / EXIT STRATEGY

As mentioned above, it seems that the average time for companies of this nature to be in a position to trigger interest in "buy-out" opportunities is 24 to 36 months.  Of course, this depends on the success of the business, as it would apply to the growth of the organization.

With companies like youTube and Photobucket growing their memberships into the hundreds of millions of users in a very short period of time, a technology that upgrades the entire internet to Web 2.0 standards, well, it would be reasonable to believe (in a perfect world) that we could achieve similar if not better results.

We may not live in a perfect world, though it certainly is NOT a stretch to believe that the magnitude of this concept surely holds the potential to bypass anything that has transpired to date in the world of Social Networking.

Also considering that youTube was purchased for $1.65 billion dollars, it's not hard to understand the massive potential for profit for this venture. 

Our feelings are simply, we know that this has a lot of potential to do some wonderful things. We plan to dedicate every ounce of our talents, abilities and beings into creating as perfect of an environment as possible for this system to perform to the optimum of results.

Potential partners are encouraged to take a look at our prototype site below, then contact us directly with any questions.

PARTNERS

Operations and Marketing

Managing Director: Robert Kuntz

Mr. Kuntz is a seasoned Entrepreneur, Business Professional and Marketer of over 20 years and is a creative visionary with a track record of building teams of affiliate distributorships that span into the tens of thousands of members. He has built large organizations through the implementation of marketing, support and training systems that he has designed and built both for his own personal organizations and as a consultant to several of the top companies in the Affiliate Marketing industry. His expertise is in creative concept design, copywriting, ad campaign design and implementation, Internet systems design and operations and in managing and overseeing team development and operations.

Managing Director: BJ Bishop

Mr. Bishop has been in the Advertising and Marketing industry for over 40 years. He also has 16 years of successful affiliate marketing history as a proven leader, trainer and team mentor. Mr. Bishop has been responsible for growing teams that have generated hundreds of millions of dollars in affiliate product sales. His expertise in offline and online marketing and lead generation systems have proven hugely successful through the use of direct response marketing, grass roots marketing, as well as all facets of online promotional marketing.

Managing Director: Laura Lynch

Ms. Lynch brings with her a successful career in business and finance. Her responsibilities have included developing business plans, strategies, and financial statements. She has directed financial planning, procurement and investment of funds, delegated authority for receipt, disbursement, banking protection and custody of funds. Ms. Lynch has the ability to analyze financial records, to forecast future financial position and budget requirements. She will advise management on short and long-range financial plans, prepare financial reports for management and develop policies and procedure.

Technology Partners

Softomate Technology Development

Confident leaders in IT development, Softomate provides professional solutions with 10 years of experience in developing projects for high-profile companies such as AOL, Skype, IBM, ICQ, Intel, T-Mobil, InfoSpace and many more. Softomate sets the market trend in cutting edge Internet technology development, completing more than 400 projects with key-component solutions for many well-known companies and projects. Softomate has a fully staffed team of over 30 employees and is a dedicated partner in the development, design and implementation of the Web 2.0 Upgrade Technologies.